Conjoint Analysis Market Share Calculator
Conjoint analysis is a powerful market research technique used to determine how people value the different attributes that make up an individual product or service. By understanding these preferences, businesses can make informed decisions about product development, pricing, and positioning.
- Enter the number of participants who took part in the conjoint analysis study.
- Enter the number of choices each participant had to make.
- Enter the part-worths for each attribute level, separated by commas.
- Click ‘Calculate’ to see the market share and a visual representation of the results.
The formula for calculating market share using conjoint analysis is:
Market Share = (1 + ∑(Part-Worths * Attribute Levels)) / (Number of Participants * Number of Choices)
| Attribute | Level 1 | Level 2 | Level 3 |
|---|---|---|---|
| Price | 100 | 150 | 200 |
| Quality | 50 | 100 | 150 |
| Number of Participants | Number of Choices | Market Share |
|---|---|---|
| 100 | 5 | 0.25 |
| 200 | 5 | 0.125 |
- Ensure your conjoint analysis study has a large and representative sample size.
- Use orthogonal designs to minimize the number of profiles needed for the study.
- Validate your model using techniques such as goodness-of-fit tests and dominance analysis.
What is conjoint analysis?
Conjoint analysis is a market research technique that helps understand how people value the different attributes that make up an individual product or service.
How does this calculator work?
This calculator uses the formula for calculating market share using conjoint analysis, which involves summing the part-worths for each attribute level and dividing by the number of participants and choices.
For more information, see the BLS guide to conjoint analysis and the ScienceDirect definition.