Calculate the Number of Cards for Conjoint Analysis
Conjoint analysis is a statistical technique used in market research to determine how people value the different attributes that make up an individual product or service. The number of cards required for a conjoint analysis is crucial for data collection and analysis.
- Select the number of levels for each attribute.
- Enter the number of attributes.
- Click the ‘Calculate’ button.
The formula to calculate the number of cards (N) is:
| Number of Levels (L) | Number of Attributes (A) | Number of Cards (N) |
|---|---|---|
| L | A | N = L^A |
Real-World Examples
Data & Statistics
| Number of Levels | Number of Attributes | Number of Cards |
|---|---|---|
| 3 | 3 | 27 |
| 4 | 4 | 256 |
Expert Tips
- Ensure the number of cards is manageable for respondents.
- Consider using fractional factorial designs for a reduced number of cards.
Interactive FAQ
What is conjoint analysis?
Conjoint analysis is a statistical technique used in market research to determine how people value the different attributes that make up an individual product or service.